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The influence of good acoustics on the brand and customer experience

By
Floris Hollander
15/4/2025
3
min read
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A space that sounds nice automatically feels professional, welcoming and thoughtful. Sound, or rather good sound, has a direct influence on how people feel, decide and remember.

At a time when experience often makes the difference, atmosphere, comfort and experience are a major influence on the success of your brand. What many companies don't realize yet is that acoustics play an important role in this. A space that sounds nice automatically feels professional, welcoming and thoughtful. Sound, or rather good sound, has a direct influence on how people feel, decide and remember.

Smart acoustic solutions make it possible for companies not only to improve the acoustics of their space, but also to take the experience of customers and employees to a higher level.

The power of a great first impression

When someone enters a store, office or hospitality business, acoustics play a bigger role than we often think. A soft, clear sound, with balanced acoustics, immediately provides peace, focus and a sense of comfort. It contributes to a professional appearance, trust in your brand and a pleasant first impression, which, as you know, is worth gold.

• In retail environments, good acoustics help to make customers feel at ease, increasing the chances of longer stays and purchases.

• In offices, it contributes to an atmosphere of concentration and collaboration.

• In the hospitality sector, it increases hospitality and relaxation.

Customers return to pleasant places more quickly

Customer loyalty is about more than just price or product. It's about feeling and acoustics play a surprisingly important role in this. In a pleasant acoustic environment:

• Do customers feel heard and understood

• Can conversations take place in a relaxed way

• Is stress reduced

• Do people stay longer and spend more

Whether you're running a restaurant or a high-end showroom: pleasant acoustics increase the comfort and quality of interactions. The result? Customers come back, write positive reviews, and recommend you to others. Learn more about the impact of noise on retail spaces and consumer behavior.

A pleasant work environment starts with acoustics

Good acoustics are not only an investment in your customer, but also in your team. Employees perform better in an acoustically balanced work environment. Fewer distractions, less noise, and therefore: more focus, productivity and job satisfaction.

Clear benefits of an acoustically comfortable work environment:

• Better concentration and fewer errors

• Lower stress levels

• More energy at the end of the day

• Better collaboration and communication

• Due to the positive effect on employee well-being, good acoustics also increase the chance of better customer service

As an employer, do you want to remain attractive in a tight labor market? Provide a workplace where people feel comfortable — even when it comes to hearing.

Small interventions, big effect

You don't have to do a large-scale renovation to make a big difference. With relatively simple and affordable solutions, you can already make a lot of profit.

A few examples of acoustic solutions are effective:

Acoustic wall panels

Functional and aesthetic. They improve sound quality and fit perfectly into your interior. 👉 See all wall panels

Examples of acoustic wall panels:

Mogu Plain

Gatsby.

Origami Sense Pulp Panel

Acoustic prints and visuals

Combine branding with comfort. Think of a logo or atmosphere on a sound-absorbing surface. 👉 See all acoustic prints

Examples of acoustic prints and visuals:

Akoesta 56 H

Imagine

SS50

Partitions or room dividers

For more peace and privacy, especially in open work or retail spaces. 👉 See all room dividers

Examples of standing partitions:

Felt Recycled PET Floor Screen

SS50

Motus

Examples of hanging partitions:

SS50

Tunica

Helios

Examples of room dividers on your desk:

Akoesta® 62 - Panel system for workplaces

Infra

Felt Recycled PET Office Divider

Acoustic ceiling panels

Very effective in rooms with a lot of height or hard materials.

With a smart combination of these tools, you can create a space where people immediately feel comfortable — and they really feel that. 👉 View ceiling panels

Examples of acoustic ceiling panels:

Focus

Straight

Pinstripe

Acoustics as part of your brand experience

What your brand exudes is not only in image and language — but also in sound. The acoustics of your space tell a story: are you hospitable, professional, thoughtful? Or, on the contrary, messy and restless? Good acoustics underline your brand values. Whether you're striving for peace, energy, creativity or exclusivity: with the right acoustics, you can give your space exactly the right atmosphere.

Ready to hear the difference?

At Akoesta, we help organizations to optimize their spaces acoustically; practically and stylishly. We think along with you, do on-site measurements and always provide customized advice. And the best part? In many cases, the solutions are surprisingly simple and affordable. Learn more about our unique approach.

Do you want to offer your customers, visitors and employees a place where they really feel comfortable? Then start listening to your space.

👉 Make sound work for you. Let Akoesta help you. Take contact join us!

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